How do retail customers use POI data?

  • Do the customers in my area require the products I offer?
  • Is my new store in the main market locality?
  • How far is my shop from where consumers live?
  • What is the distance of my inventory to the manufacturing hub?
  • What is the return customer percentage for x store and why?
  • Is my competitor store already positioned in the market?
  • What are the POIs related to my industry in the same area?

Boost customer experience

Enhance store performance

  • When is the store usually crowded? (to set the store opening and closing hours)
  • Which part of my store is always populated? (to optimize store layouts for maximum footfall)
  • How many people look for staff support in a particular area/floor, for example, the cosmetics section? (to fulfill customer satisfaction by revising the staffing allotment)
  • What is the customer shopping pattern? Do they first visit the product section with discounts? (to enhance the merchandising strategy)

Analyze retail site location

  • Trade area analysis — Through retail datasets, discover the areas that the consumers usually travel to and how far is that location from your store. Identify sites that meet your target customer base and areas that have gaps in the local market.
  • Competitor landscape — Understand where your competitors are located, what is the average footfall in these stores, which competitor is attracting customers, and how. A lot of these questions are easily answered by the location data of retail stores and shops.

Improve your supply chain

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Get actionable data and meaningful insights with our data extraction and preparation solutions that cater to all your data needs.