Imagine a hungry and pressed customer is visiting a store next to your food outlet, and you send them a message saying, “Hey, Daria. What are you still thinking about? Come in and enjoy the deliciously cheesy Pizza at 50% with code EATS. See you soon!”
The probability of this customer visiting your store is still higher despite being in a hurry. Why? Because 1) the offer is enticing, 2) the offer kills their hunger pangs, and most importantly, 3) the location is quite close by to avail the offer. Irrespective of how attractive the offer is, you lose a customer if the location would have been far away. This is the importance of location-based marketing.
Gone are the days of spray-and-pray advertising; marketers now are constantly looking for real-world insights to target audiences based on their behavior, interests, and traffic. Polygon data, an important metric in location-based marketing, is a powerful parameter that helps marketers and advertisers to leverage the user’s location for various purposes.
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