In today’s fast-paced digital world, where data is the foundation of decision-making, continuous access to complete, high-quality data is vital. Incomplete or outdated customer information can significantly impact customer relationships and the brand image. This is where data enrichment tools come into play to help you better understand your customers and gain a market advantage.
So, what exactly is data enrichment? Data enrichment matches raw data from your company’s database with an internal or third-party database to provide a more comprehensive understanding of prospects, customers, and market trends. Manually enriching your database is quite a time-consuming task. But, with powerful data enrichment platforms, you instantly enrich your database and tailor personalized marketing and sales strategies. In this blog, we’ll look at the significance of data enrichment platforms, the benefits they provide businesses and the best platforms for enriching your database.
Why do businesses need data enrichment platforms?
Consider this: you own an online retail shop and notice that sales are highest in two postal zip codes. So, you start investing significantly in marketing campaigns in these two areas to increase sales. However, it is ineffective in one location. Why do you think it is? If you had a powerful enrichment platform, you could have immediately matched with the third-party database to find the population and calculated the demand percentage, saving millions of dollars.
With a robust data enrichment platform, businesses can segment customers, discover why their campaign isn’t performing, and develop a complete customer profile. Companies no longer need to send out forms to get customer information; instead, they can use a data enrichment platform and the information in the internal database to learn everything they need about a customer, competitor, or market.
Criteria for choosing the best data enrichment platform
There are several criteria that businesses should consider when evaluating data enrichment platforms to ensure that they select the best platform for their needs. Here are some essential factors to consider:
Data sources and integration capabilities
You should be able to connect to various data sources, including CRM systems, marketing automation platforms, and other data repositories with the data enrichment platform. It should also support multiple data formats, including structured and unstructured data, for maximum flexibility and compatibility.
Customization and Flexibility
The platform should support custom enrichment and validation rules, allowing businesses to tailor the platform to their specific requirements. Furthermore, the platform should be adaptable and scalable, able to handle varying data volumes and scale with the business.
Data Security and Compliance
The platform should follow data security best practices, such as encryption and secure data transfer protocols. It must also meet regulatory standards to ensure data security with role-based access to the database.
Best data enrichment tools for accelerating your business growth
FreDa distinguishes itself in the robust data enrichment market by automatically enriching your database without any coding knowledge at an affordable cost and ensuring more than 95% accurate data. With this user-friendly platform, you can discover everything there is to know about your customers and offer more personalized campaigns.
The simple drag-and-drop interface of FreDa allows anyone in your organization, from a technical expert to a business user, to enrich your database in a few clicks. You can periodically enrich your database and access trusted information with smart scheduling options. Furthermore, you can integrate this platform into any system you choose, ensuring data security. You can also use robust validation to validate your database and make confident business decisions.
Clearbit offers businesses real-time data enrichment services. It also assists you in identifying potential buyers and personalizing your campaigns. Clear bit searches over 250 different data sources, and the data source with the highest reliability receives the most weight. It also automatically refreshes your database, enabling you to access trusted data continuously.
ZoomInfo is another data enrichment platform that uses rules-based data orchestration to standardize, deduplicate, normalize, segment, and transform data. ZoomInfo’s services instantly provide detailed information about your customer and competitors, like phone numbers, technology stack, and more. It also provides marketing intelligence tools to assist marketing teams in identifying the right accounts and contacts, creating targeted campaigns, and measuring the revenue impact of their efforts.
Datanyze is a robust platform to enrich your database and provide information on business technology stacks. Their platform identifies a company’s software and tools while providing information about their technology adoption trends. Using Datanyze’s enrichment tool, users can add company size, revenue, and contact information to their existing contact lists. It integrates seamlessly with popular CRM and marketing automation tools.
LeadGenius is a data enrichment platform that provides accurate and up-to-date information on individuals and businesses. Their platform combines artificial intelligence and human researchers to verify and enrich contact information, ensuring the highest level of accuracy. LeadGenius’ enrichment tool allows users to add missing data points to their existing contact lists, such as job titles, company information, and social media profiles.
Data enrichment is a continuous process, and you need a powerful platform to enrich your database periodically. You need an intuitive and powerful platform to enrich your database periodically. We understand how hard it is to choose the right platform that suits your business needs and all the criteria. At Xtract.io, we help you solve all your data quality challenges, enrich your database and offer customized solutions to your changing business demands with FreDa. Take a free demo with us and start revolutionizing your business with enriched data today.
Originally published at https://xtract.io/blog/top-5-data-enrichment-tools-in-2023/ on March 23, 2023. Check out our blog to read more articles and follow us on Twitter or Facebook.